‘Adding value to each project gives
a sense of joyfulness built on
strategic thinking and
heart-stopping creativity…’

My Capabilities

Brand Strategy

Successful, powerful brands are built on sector relevant and commercially sound marketing strategies. In preparing strategic brand recommendations I typically rely on the following:

  • Brand Audit and Customer Surveys

  • Market Study and Visual Analysis

  • Competitor evaluation and opportunities Matrix

  • VISEQ

  • Brand mapping and Market positioning

  • Trading strategies and Product/Service profiling

  • Brand architecture and Naming strategies

Brand & Retail Environments

Three dimensional expressions of brands (retail, display, exhibits, merchandising and Interiors)
can provide the most potent and memorable
360 brand experience. Creating these requires:

  • Competitor audit and market relevant differentiating strategy

  • Planning, segmentation, adjacencies and customer journey

  • Creative brainstorm, concept development and 3D modelling

  • Interior design, elemental detailing and technical refinement

  • Schematic layouts, pilot sites and multi-site applications

  • Profile drawings and technical guidelines manual

  • On-going brand environment audit and evaluation consultancy

Brand Identity

The graphic expression of an identity is the most powerful way to communicate its values and positioning. Typical steps involved when asked to create powerfully effective brands include:

  • Chromatic and logoptic analysis of competitors

  • Creative Brainstorm and Idea Generation Workshops

  • Evaluation, critique and Selection of Preferred Creative Options

  • Rigorous Testing of Options Against Project Objectives

  • Customer and Market Research of Final Recommendations

  • Development and Technical Refinement of Selected Brand Elements

  • Interpretation and Application of Chosen Brand Language

  • Brand Guidelines, Monitoring and Brand Guardianship

Brand Communications

Brands communicate with many audiences through various media but all must contribute to one common message. Leading brand communication projects I ensure all channels are considered:

  • On-Line strategy and creative recommendations on Web-presence

  • Corporate brochures, literature and marketing collateral

  • E-Newsletters, digital interface, electronic media

  • Product brands, packaging, In-Store merchandising, displays

  • Signage, digital Branding and environmental graphics

  • Branded collateral, event sponsorships, Co-branding, gifting

  • Advertising guidelines, PR briefings, corporate communication

“Creativity take courage.”

Henri Matisse